Work Experience

City Furniture

2022 - 2024

Creative Operations Manager

Lead in-house production operations and serving as the liaison by centralizing communication for merchandising and marketing to guarantee a cohesive and integrative approach to creative projects. Inspire a culture of excellence governing creative strategies, execution, and day-to-day production.

  • Own concept development, design execution, and production of multimedia content.

  • Devise creative strategy and layout for in-home catalogs to increase digital and store sales.

  • Develop and evolve visual identity of brand, ensuring consistency for high-quality deliverables across various media channels.

 

2021 - 2022

Merchandising Manager

Implement merchandising strategy through digital storytelling to achieve revenue goals. Drive in studio and showroom visual identity. Lead seasonal merchandising campaigns that resulted in a 25% increase in foot traffic and a 20% lift in overall home accent sales

  • Coordinated with vendors to negotiate pricing, monitor quality, and ensure timely delivery of products.

  • Strengthened vendor partnerships, leading to an expanded and diverse product assortment that aligned with market trends and customer preferences.

  • Analyzed sales trends, performance data and customer preferences to determine optimal product mix.

  • Established strong relationships with key industry partners, enhancing product selection opportunities.

 

2018- 2021

Merchandising Supervisor

Increased Home Accent sales by 53% YOY by sourcing and developing trend-forward products, driving significant revenue growth.

  • Optimized inventory by analyzing sales data, reducing overstock, and improving markdown process.

  • Enhanced product visibility contributing to a higher customer engagement rate and improved product sell-through.

 

Freelance

2015 - Present

Design Strategist

Provide a systems thinking approach to business solutions through client and stakeholder consulting. Maintaining relevancy through consistent market research to identify new design trends and innovative practices.

  • Develop branding strategies, including logos and color schemes, for new businesses.

  • Prepare preliminary sketches, models, or diagrams to reflect design concepts.

  • Create wireframes, prototypes, and mockups for web and mobile applications.

Full Resume Here